Digital marketing Executive Full Time

Mohali, punjab
Impinge Solutions

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and  organized  their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Requirements

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B 2C social media, Google A d words and email campaigns and SEO/SEM

Working knowledge of A d serving tools (e.g., DART, Atlas)

Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills